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Welcome to Digital Marketing Glossary

Explore essential digital marketing terms and concepts in our clear, concise glossary guide.

C

C-Level
Caching
Calendar Sharing
Call Ad
Call Extension
Call to Action
Call Tracking Number
Callout Extension
Campaign
Campaign Action Plan
Campaign Bidding
Campaign Management
CAN-SPAM Act
Canonical
Canonical Element
Canonical URL
Canva
Canvas Application
Caption
Carousel
Carousel Ad
Cart Abandonment Email
Case Study
Cash Cow
CASL
Catalog
CCPA
CDN
CDN Explained
CEO Definition
Challenger Brand
Change Management
Channel
Channel Attribution
Channel Brief
Channel Fragmentation
Channelgraphics
Chat Bot
ChatGPT
Check-Up Review
Chief Marketing Officer
Chief Technology Officer
Chronological Curation
Churn Rate
CIO Explained
Classified Advertising
Cleanup
Click
Click Map
Click Share
Click-Through
Click-Through Rate
Click-to-Call
Client Lifecycle
Clipdrop
Cloaking
Close Plan
Cloud-Based Application
CMS Basics
Coaching in Marketing
Collaboration
Collaboration Fee
Column Chart
Combo Chart
Comment Spam
Commit
Communication Style
Communities of Interest
Community Density
Community Management
Community of Practice
Company Page
Company Page Analytics
Comparative Data Analysis
Comparison Website
Competitive Advantage
Competitive Analysis
Competitive Insight
Competitive Landscape
Competitive Parity Method
Competitive Research
Competitor Analysis
Competitor Gap Analysis
Competitor Monitoring
Completed Download
Complex Buying Behavior
Comprehensive Reporting
Computer Vision
Connected TV Platform
Connection
Consideration
Conspicuous Consumption
Consumer Barometer
Consumer Insight
Consumer Involvement
Consumer Research
Contact Form
Container Tag
Content
Content Amplification
Content Audit
Content Calendar
Content Creation
Content Curation
Content Discovery
Content Distribution
Content Exclusion
Content Ideation
Content Management
Content Marketing
Content Mix
Content Optimization
Content Optimization System
Content Personalization
Content Repurposing
Content Seeding
Content Strategy
Content Targeting
Content Upgrade
Content Waterfall
Contextual Advertising
Continuous Learning
Contractual Agreement
Conversion
Conversion Attribution
Conversion Metric
Conversion Objective
Conversion Path Report
Conversion Rate
Conversion Rate Optimization
Conversion Tracking
Conversions Report
COO Role
Cookie
Cookie Policy
Cookie Tracking
COPE
Copy.ai
Copywriting
Core Benefit
Core Web Vitals
Corporate Governance in Digital Marketing
Correlation Bias
Cost Leadership in Digital Marketing
Cost per Acquisition
Cost per Action (CPA)
Cost per Click
Cost per Conversion
Cost per Download
Cost per Engagement
Cost per Lead
Cost per Mille (CPM)
Cost per Thousand (CPM)
Cost per View
Cost-Based Pricing
CPM
Crawler
Crawling
Crazy Egg
Creative Asset
Creative Brief
Creative Budget
Creative Media Ratio
Creative Plan
Creative Strategy
Creative Thinking
Creator Marketplace
Crello
Crisis Management
Criteo
CRM
CRM Dashboard
Cross-Channel Data-Driven Attribution Model
Cross-Linking
Cross-Posting
Cross-Selling
Crossing the Chasm in Digital Marketing
CSAT
CSO Overview
CSS
CSS Fundamentals
Cultural Research
Cultural Trend Research
Cumulative Layout Shift
Custom Audience
Customer Acquisition
Customer Acquisition Cost
Customer Data Platform
Customer Detail
Customer Effort Score
Customer Engagement
Customer Experience
Customer Experience Map
Customer Experience Officer
Customer Factor
Customer Journey
Customer Journey Map
Customer Lifecycle
Customer Lifespan
Customer Lifetime Value
Customer Pain Point
Customer Persona
Customer Relationship Management
Customer Retention
Customer Retention Rate
Customer Sentiment
Customer Service
Customer Testimonial
Customer Value Proposition
Customer-Led
Customized Marketing

D

Daily Spend
DALL-E
Dance Diffusion
Dashboard
Data
Data Breach
Data Cleansing
Data Collection
Data Controller
Data Ethics
Data Integration Tool
Data Management
Data Management System
Data Map
Data Point
Data Privacy
Data Processor
Data Protection Officer
Data Quality Software
Data Reporting Tool
Data Storage
Data Storage Compression
Data Studio
Data Transfer
Data Visualization
Data-Driven Approach
Data-Driven Decision-Making
Data-Driven Marketing
Datorama
Dayparting
Deadline
Deal Review
Decider
Decision Matrix
Decline Stage
Dedicated Hosting
Deep Dive Review
Deep Linking
Deep Web
Defensive Strategy
Defined Audience Targeting
Delegate
Delivery Rate
Demand Generation
Demand Waterfall
Demand-Based Pricing
Demand-Led
Demographics
Demographics Report
Density
Description
Description Tag
Descriptive Data Analytics
Design Thinking
Desk Research
Development Level
Device
Differentiated Marketing
Differentiation Strategy
Diffusion of Innovation
Digital Advertising
Digital Advertising Audit
Digital Analytics
Digital Audit
Digital Bias
Digital Brand Management
Digital Budget
Digital Channel
Digital Communications Planning
Digital Crisis Management
Digital Cross-Selling
Digital Data
Digital Display Advertising
Digital Disruptor
Digital Engagement
Digital Format
Digital Insight
Digital Leadership
Digital Literacy
Digital Marketing
Digital Marketing Advertising
Digital Marketing Attribution Model
Digital Marketing Automation
Digital Marketing Campaign
Digital Marketing Channel
Digital Marketing Dashboard
Digital Marketing Funnel
Digital Marketing Goal
Digital Marketing Key Performance Indicator
Digital Marketing Metric
Digital Marketing Plan
Digital Marketing Proposal
Digital Marketing Qualified Lead
Digital Marketing Report
Digital Marketing Segmentation
Digital Marketing Service
Digital Marketing Strategy
Digital Marketing Tactic
Digital Marketing Tool
Digital Media
Digital Messaging
Digital Research
Digital Sales Forecasting
Digital Sales Leadership
Digital Sales Messaging
Digital Sales Strategy
Digital Selling
Digital Strategist
Digital Strategy
Digital Technology
Digital Territory Analysis
Digital Transformation
Digital Upselling
Digital Value Proposition
DIKW Pyramid
Dimension
Direct CPA
Direct Exporting in Digital Marketing
Direct Mail Marketing
Direct Marketing
Direct Messaging
Direct Partnership
Direct Traffic
Directive Behavior
Directory
Discount Code
Discovery
Disintermediation
Display & Video 360
Display Ad
Display Campaign
Display Network
Display Partner
Disruptive App
Disruptive Product
Dissociative Reference Group
Dissonance Reducing Buying Behavior
Distilled Curation
Distribution Channel
Diversify
DMARC
DMP
DNS
Document CMS
Dofollow Backlink
Dog
Domain
Domain Authority
Domain Name
Domain Name System (DNS)
Doorway Page
Double Opt-In
DreamStudio
Drift
Drip Campaign
Drive Product Recall
Dropshipping
DSP
Dual Adaptation Strategy
Dual Screening
Duplicate Content
Dwell Time
Dynamic Ad
Dynamic Content
Dynamic Pricing
Dynamic Remarketing

M

Machine Learning
Macro Influencer
Macro-Segment
Mail Merge
Mailchimp
Majestic
Managed WordPress Hosting
Managing Upwards
Manual Submission
Map Pack
Market Condition
Market Coverage
Market Dynamic
Market Factor
Market Force
Market Gap
Market Penetration
Market Positioning
Market Pricing
Market Research
Market Segmentation
Market Share
Market Trend
Market Variability
Marketing Analytics
Marketing Attribution
Marketing Automation
Marketing Automation Workflow
Marketing Brief
Marketing Collateral
Marketing Mix
Marketing Objective
Marketing Plan
Marketing Programme
Marketing Qualified Lead (MQL)
Marketing Research
Marketing Strategy
Marketing-360
Marketo
Martech
Mashup Curation
Maslow’s Hierarchy of Needs in Digital Marketing
Mass Marketing
Mass Media
Match Type
Matomo
Maturity Stage
Maximum Bid
Measurable
Measure of Central Tendency
Measure of Variability
Measurement
Media Brief
Media Buying
Media Kit
Media Mix
Media Plan
Media Relations
Media Strategy
Mediagraphics
Medium Report
Mega Influencer
Meme
Mention
Mentor–Mentee Partnership
Messaging
Messy Middle
Meta
Meta Ads Manager
Meta Business Manager
Meta Business Suite
Meta Description
Meta Description Tag
Meta Insight
Meta Keyword
Meta Network
Meta Pixel
Meta Search Engine
Meta Tag
Meta Tag Generator
Meta Verified
Metatag
Methodology
Metric
Metrics Management
Micro Influencer
Micro-Segment
Microsoft Ad
Microsoft Excel
Microsoft Power BI
MicroStrategy
Mid Position Unit
Middle of Funnel Search
Middle of the Funnel Customer
Milestone
Mindmap
Minimum Budget
Mission Statement
Mobile Ad Server
Mobile Advertising
Mobile Banner
Mobile Commerce
Mobile First Index
Mobile First Indexing
Mobile Marketing
Mobile Optimization
Mobile Page Optimization
Mobile-First
Mobile-Friendly
Mobile-Friendly Website
Mobilegeddon
Moderator
Modified Rebuy
MOFU
Monetization Report
Monitoring Review
Monitoring Tool
More for Less
More for More
More for the Same
Mousetrapping
Moz
Multi-Channel
Multi-Channel Strategy
Multi-Screen User
Multi-Threading
Multimedia Message
Multimodal AI
Multiple Segments Marketing
Multivariate Test
Mute Word
MVP

P

Page Application
Page Authority
Page Experience Signal
Page Heading
Page Impression
Page Speed
Page Title
Page View
Pagejacking
PageRank
Pages and Screens Report
Pages Per Visit
Paid Ad
Paid Advertising
Paid Media
Paid Search
Pain Point
Panda
Parent Company
Pareto Principle
Parked Domain
Partnering For Performance
Pass-Along Rate
Passive Audience
Passive Media
Path
Path of Enquiry
Pay Per Click
Pay Per Lead
Pay Per Sale (PPS)
Pay-Per-Click
Payment Gateway
Payment Threshold
PayPal
PDF
Peer-to-Peer
Penalty
Penguin
People Skill
Percentage New Visit
Percentage of New Visit
Percentage of Sales Method
Perceptual Map
Performance Management
Performance Management Cycle
Performance Max Campaign
Periscope
Permission Marketing
Permission-Based Marketing
Personal Brand
Personal Channel
Personal Selling in Digital Marketing
Personalization
Personalized Marketing
Personalized Product Recommendation
Personally Identifiable Information
PESTEL Model
Phone-Through Rate
Photo Post
Phrase Match
Pie Chart
Pillar Page
Pin
Pin It
Pingdom
Pinned Post
Pinterest
Pinterest Advertising
Pinterest Browser Button
Pinterest Marketing
Pinterest Pin
Pipeline
Pivot Table
Pixel
Placement Targeting
Plan
Plan of Action
Platform
Plugin
Podcast
Point of Contact
Point of Parity
PointDrive
Political Mapping
Pop-Under Ad
Pop-Up Ad
Popup
Portal
Porter’s Five Forces in Digital Marketing
Porter’s Generic Competitive Strategies in Digital Marketing
Position
Position Zero
Position-Based Attribution Model
Positioning
Positioning Statement
Post-Click Optimization
Post-Impression Attribution
Posting Calendar
Power of Now
Pre-Click Optimization
Predictive Analysis
Predictive Analytics
Premium Account
Premium Buy
Premium Display
Premium Network Buy
Premium WordPress Theme
Prescriptive Analytics
Prestige Pricing
Price Extension
Price Point
Price Skimming
Price-Setting
Primary Channel
Primary Data
Primary Focus
Primary Research
Print
PRISM Funnel
Pristine Spam Trap
Private Blog Network
Process
Product Adaptation Strategy
Product Development
Product Differentiation
Product Factor
Product Lifecycle
Product Positioning
Product Range
Product-Led
Profit-Based Pricing
Programmatic Advertising
Programmatic Display
Programmatic Video Platform
Progressive Web App
Project
Project Brief
Project Manager
Promoted Pin
Promotion
Promotion Extension
Promotional Adaptation Strategy
Promotional Mix
Promotions Report
Prompt
Propensity Model
Property
Psychic Distance
Psychographics
Psychological Pricing
Public Relations
Publisher Ad
Pull Marketing
Pull Strategy
Pulsed Approach
Purchase Frequency
Push Marketing
Push Strategy

S

Sales Accepted Lead
Sales Cycle
Sales Enablement
Sales Funnel
Sales Method
Sales Objective
Sales Promotion
Sales Qualified Lead
Salesforce
Salesforce Marketing Cloud Intelligence
SAM
SAP
SAS Visual Analytics
SCARF
Scatter Chart
Scheduling
Scheduling and Planning Tool
Schema Markup
Screaming Frog Spider
Search
Search Ads 360
Search Algorithm
Search and Explore
Search Engine
Search Engine Advertising
Search Engine Algorithm
Search Engine Index
Search Engine Marketing
Search Engine Optimization
Search Engine Results Page
Search Engine Spam
Search Engine Submission
Search Intent
Search Network
Search Operator
Search Query
Search Retargeting
Seasonal Trend
Second Price Auction
Second-Party Data
Secondary Data
Secondary Research
Segmentation
Selective Distribution
Self-Awareness
Self-Serve Advertising
SEMrush
Sentiment Analysis
SEO
SEO Audit
SEOptimer
SERP
Service-Based
Session
Session Duration
Session Recording
Share
Share of Wallet
Shopify
Shopping Ad
Shopping Cart
Short Message Service
Short-Tail Keyword
Showcase Ad
Sig File
Silo
Similar Audience
Single Opt-In
Single Segment Concentration
Single Source of Truth
Site Map
Site Search
Site Speed
Site Traffic
Sitelink
Sitelink Extension
Sitemap XML
Situation Analysis
Situational Leader Diagnosis
Situational Leader Flexibility
Situational Leadership II in Digital Marketing
Six Thinking Hats
Skill Stacking
Skills Matrix
Skyscraper
Skyscraper Ad
Skyscraper Technique
Slidedeck
SlideShare
Slideshow
Slow Penetration
Slow Skimming
Slug
Slumped Contact
Smart Campaign
SMART Goal
Smartphone
SMB
Snapchat
So-What Analysis
Social
Social Account Management
Social Account Management Tool
Social Account Plan
Social App
Social Asset
Social Bookmark
Social Channel
Social Collaboration
Social Commerce
Social Content
Social CRM
Social Currency
Social Data
Social Display
Social Display Ad
Social Engagement
Social Intelligence
Social Link
Social Listening
Social Media
Social Media Analytics
Social Media Audit
Social Media Community
Social Media Content Marketing
Social Media Conversation
Social Media Feed
Social Media Marketing
Social Media Optimization
Social Media Research
Social Media Tracking
Social Media Traffic
Social Monitoring
Social Network
Social Networking
Social Pixel
Social Proof
Social Referral
Social Selling
Social Selling Index
Social Sharing
Social Video Platform
Socio-Economic Data
Soft Bounce
Software as a Service (SaaS)
Solutions’ Purchasing
SOM
SOSTAC
Source
Source Report
Spam
Spam Complaint
SparkToro
Splash Page
Split Testing
Sponsored Content
Sponsorship
Spreadsheet
Sprout Social
Squarespace
SSL
SSL Certificate
Stability AI
Stable Audio
Stable Diffusion
Stable Diffusion Video
Stable Doodle
StableLM
StableStudio
Stacked Bar Chart
Stacked Column Chart
Stakeholder
Star
Statistic
Stickiness
Stimulus-Response Model
Story
Storyboarding
Straight Extension Strategy
Straight Rebuy
Strategic Management in Digital Marketing
Strategic Orientation
Strategic Outsourcing
Strategic Planning
Strategic Statement
Strategic Thinking
Strategic Writing
Strategy
Strategy Action Plan
Stream Analytics
Structured Data
Structured Snippet Extension
Style Guide
Subscribe
Subscribed Audience
Substantial Segment
Succession Plan
Sudowrite
Super Affiliate
Supply Chain
Supportive Behavior
Surfer SEO
Surround Session
SurveyMonkey
Sweet Spot
SWOT Analysis
Synthesia
System Integration

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